The Asoka Makeup Trend Gives TikTok A Bollywood Bride Glow-Up

Inspired by South Asian brides and the Hindi film from 2001, the Asoka makeup trend has everyone talking about brown beauty.

Asoka makeup trend

Image Source: TikTok

TikTok has unquestionably become a haven for beauty trends inspired by celebrities, pop culture, brands and creators. Now, Bollywood is splashing its influence across the social media platform with the popular 'Asoka makeup trend'. 

With more than 160,000 posts on TikTok under the #Asoka tag, this trend involves creators dancing to the song ‘San Sanana from the 2001 film, Asoka starring Shah Rukh Khan and Kareena Kapoor. 

The trend is not so much about the film itself. Rather, the rhythm of the song is used by creators to make sharp hand gestures to mark transitions in their videos as they create some bold makeup looks. Yes, some people have aimed to emulate Kareena Kapoor’s strikingly heavy, dark eyeliner and geometric patterns on her face. But the majority of TikTokers have actually created show-stopping bridal-style looks, complete with warm, gold or bronze eyeshadow, thick eyeliner, contoured cheekbones with a soft pink blush, and glossy lips. To accentuate the Desi glow, they’ve adorned themselves in jhumkas, necklaces, bangles and a bridal veil that’s highlighted in a silhouette transition scene. 

According to Forbes India, Sita Suwarnadwipa is the creator behind this trend. Her original video of six million likes and more than 85 million views has prompted some of the most popular South Asian TikTokers to follow her lead and create their own version. In Australia, Indian beauty influencer Rowi Singh has shared her own Asoka makeup pics (rather inspired by Kareena Kapoor's OG look in the movie, as opposed to the trend). Plus, creators from other countries from Vietnam to the Philippines and Brazil have also felt inspired and filmed their own versions.

Here’s a round-up of some of the stunningly viral Asoka makeup trend videos creating a splash on the internet. 

Sita Suwarnadwipa:

@suwarnadwipa.mua Ngabuburit bareng @aidafitrizahra 🔥🔥 makeup by me @suwarnadwipa.mua Ib : @ibra #muatanggamus #fyp #explore #transisimakeup #bollywood ♬ suara asli - Sita Suwarnadwipa

Dhivya Sri

@dhivya.srii asoka makeup trend✨ what do you guys think? happy that i got to wear my wedding lehenga & jewelry for this💕 special thanks to my hisband, couldn’t have done this without @pavishan r.🥹 he literally set up the camera + lighting set up, made sure i got my moves right & helped edit this video as well🥺❤️ what you guys wanna see more bts?? we have way more clips🤣 makeup: @Saie concealer @Fenty Beauty concealer in 315W @Charlotte Tilbury plumpgasm in pillow talk fair-medium @maccosmetics lip pencil in chestnut Saie dew blush in chilly Fenty beauty match stix in espresso @Anastasia Beverly Hills brow wiz in dark brown @anastasiabeverlyhills blush trio in peachy love @Sephora Collection eyeliner in 01 black @kissproducts @imPRESSBeauty impress lashes in spiky @L’Oréal Paris infallible 3 second setting mist @maccosmeticscanada connect in colour eyeshadow palette in future flame @lorealparis panorama mascara [ asoka makeup trend original, asoka makeup trend, asoka indian makeup, tamil girl doing asoka makeup, indian makeup, south asian bridal glam ] #asoka #asokamakeup #asokamakeuptrend ♬ asoka makeup trend dhivya sri - dhivya sri
@dhivya.srii OKAY tamil version of the asoka trend is finally out🥹 • video credits: @tharmeega / தார்மீகா :) - please go watch hers, it’s too good!!🤩 • please let me know what you think! literally filmed this one the day after my original asoka video! so tired now🥲 but it was all worth it🥹 once again, couldn’t have done this without @pavishan r. ❤️ [ asoka makeup trend original, asoka makeup trend, asoka indian makeup, tamil girl doing asoka makeup, indian makeup, south asian bridal glam, hindu bride look, tamil ] #asoka #asokamakeup #asokamakeuptrend ♬ asoka tamil trend - dhivya sri

Thanuska S

@thanuska.s My version of the Asoka Makeup Trend inspired by @jharna bhagwani ♥️ let me know how I did in the comments and which look is your favourite! #asoka #asokamakeup #makeuptrends #viraltrend #makeupchallenge ♬ original sound - Thanuska

Jharna Bhagwani

@jharnabhagwani Here’s my version of the #Asoka trend! 🫣♥️ Hope you guys like it 🥰 #jharnabhagwani #makeuptransition ♬ original sound - jharna bhagwani

Zeinab Harake

@zeinabharake Lebanese 🇱🇧 Filipina 🇵🇭 #Asoka trend by me 🇮🇳✨🙈 #ZeinabHarake #Fyp #makeuptransition ♬ suara asli - Sita Suwarnadwipa

Camila Pudim

@camilapudim Asoka makeup 🇮🇳 Versão Brasil 2 🇧🇷❤️ #asokamakeup #indiamakeup #makeuptransformation camila pudim India Makeup Ib: @ibra ♬ original sound - jharna bhagwani

Funny takes by Sedoso aka Silky and Seerat Saini

@sedoso_ Brownie points if you watched this till the end 🫶🏽 and hats off to everyone doing this trend. I don‘t know how you do it 🥵 Also excuse the mess in the background. I‘m in the middle of renovating 📦 #asoka #asokatrend ♬ original sound - jharna bhagwani
@seeratsaini_ Replying to @roselynnn_hearts ♬ suara asli - Sita Suwarnadwipa

Rowi Singh's Asoka look inspired by the OG aesthetic: